If this article is correct then you might want to consider the music you are listening to when drinking a glass of wine. A study published in the British Journal of Psychology found that people who drink wine whilst listening to music perceive the wine to have the same characteristics of the particular artist. Those drinking Merlot for example should try listening to Tom Jones for the best earthy and full bodied taste experience. Pinot Grigio on the other hand would be best enjoyed when listening to Lady Gaga.
The study looked at 250 students, half of whom were male and half female. They were given either a Cabernet Sauvignon or Chilean Chardonnay and played one of four songs on a loop for 15 minutes. The songs included Carmina Burana by Orff which was chosen because it is powerful and heavy. The Waltz of the Flowers from Tchaikovsky's Nutcracker chosen because it is subtle and refined. Just Can't Get Enough by Nouvelle Vague chosen for being zingy and refreshing and Slow Breakdown by Michael Brook which is mellow and soft. A fifth group drank the wine with no music. The wines were given the highest ratings for being powerful and heavy by those who drank them to the tune of Carmina Burana. Those that listened to Michael Brook rated the wine as mellow and soft more than other tastes. The results of the study showed consistently that emotional connotations of the music influenced the perception of taste.