According to this article the latest offering from Dominos pizza is it’s new gourmet range. The range is designed to appeal to the more discerning pizza lover and includes the Pizza Rustica, Pizza Firenze and Pizza Florentine. In this article they are put to the test. Domino’s luxury range claims to offer “a host of mouthwatering new toppings on a fresh thin-crust base". They don’t fare too badly in the taste test but seem to fail mainly on not offering authentic ingredients, using bacon instead of Parma ham on the Pizza Rustica for example and lacking spinach on the Pizza Florentine. I’m not really sure, however, what you can expect from a £15 mass produced pizza. Having not tried them I can’t pass judgement myself but it’s clear Domino’s are trying to capture a more premium market. Personally I would rather make a pizza at home and cook it my stone bake pizza oven. It always taste great and I can usually make a couple of pizzas for under £5.