I can understand a supermarket refusing to sell someone alcohol but this is slightly unusual. Its an incident where a member of staff at a branch of Sainsbury's refused to sell cheese to a woman because she was pregnant. Supermarket bosses have since admitted that the member of staff got it wrong and the the woman should not have been questioned regarding the cheese, which she was eventually allowed to purchase providing she promised to eat not to eat it. I find it interesting that a member of supermarket staff feels it is within their power to prevent someone buying a harmless product. What is further amusing is that the advice given was flawed, as the offending cheese was a piece of cheddar, and is considered perfectly safe to eat when pregnant, in fact the advice is not to eat soft unripened cheese. I wonder if this is the start of a growing trend with individuals trying to impose their views on others or simply a one off incident. Pregnant or not the lady in question should be able to choose what she wants to buy.