People in Italy are being asked not to eat pasta for a day. The move is part of a protest against rising prices. The price of pasta in Italy is likely to rise for 20% due to the fact that it is becoming more expensive to produce. The problem has arisen due to the fact that fewer farmers are growing durum wheat and are instead concentrating on producing sun flowers which are used to produce bio diesel. Farmers have been actively encouraged to grow sun flowers instead and are rewarded with incentives. The knock on effect is a shortage of durum wheat and the proposed rise in the price of pasta.