That’s according to this article which suggests females are drawn to pinks and reds and men to blues and greens. Apparently this is due to our hunter gatherer past meaning women’s brains have become fine-tuned to the purples and reds of ripe fruits and berries. Men, on the other hand have developed a preference for the blue skies that signal it is good weather for hunting. The theory comes from Chinese scientists who asked more than 350 students to study 11 colours and rank them in order of preference. This revealed the women to favour pink, purple and white and the men liked blue and green. Personally I have always hated pink but do have a preference for purple and lilac.