Nintendo are likely to hold back its adverts for the Wii console until the New Year due to the fact that it can’t keep up with demand. Nintendo have said that holding back adverts until 2008 would be a “responsible move”. They are likely to use the existing advertising slots to advertise the DS console instead. On our shopping trip at the weekend I noticed that there seems to be a shortage not only of the Wii console but also of other leading consoles such as the PS3 which also seems to be selling out very quickly despite the price.