According to this article overweight people could be paid to slim down as part of a new scheme. Under the scheme people could earn up to £1,750 as an incentive to lose their extra weight. The scheme is privately run and the payments made by a private firm but it is hoped that it could soon be available on the NHS. In a trial run within the NHS in Kent patients earned up to £425 as an incentive from private form Weight Wins. In order to earn the reward patients had to meet weight loss targets. It appears that the pilot scheme was successful and one person who took part earned the maximum available payout after reaching the target of losing three stone in seven months and managing to keep the weight off over a six month period. The scheme has now been extended for private individuals whilst the success rate is evaluated further to see if it can be offered on the NHS.