According to this article this is the new sell out designer bag. Priced at £90 and resembling a Sainsbury’s carrier bag it has become popular with those who prefer a bag without logos. Described as a “contemporary carry-all” and made out of acetate it is the must have utility bag. The current trend appears to be for functional bags with other popular sellers being the £480 Prada rucksack and a £4,200 gym bag from Reed Krakoff. I’m not sure I would pay that much for any of these bags, I tend to prefer cheap and cheerful when it comes to bags for shopping or for the gym.