# Monday, 10 October 2011

Nestlé has created a TV advert for pet food which has been made to appeal to dogs. The advert features frequencies that only dogs can hear to try and get their attention. Quite how this will convince the dogs owners to purchase the particular brand of pet food is a mystery but one must presume that the dogs will simply ask for it by name. It’s an interesting idea and something which could also be used to advertise cat foods. My cats, already watch the TV, they particularly like bird programmes and often make hunting noises at the TV. Bizarrely programmes with Alan Titchmarsh also seem to have the effect, why? I am yet to find out. I’m sure they would greatly enjoy watching adverts made for them.