# Thursday, March 08, 2007

Levi Roots maker of Reggae Reggae Sauce has just launched his sauce in Sainsbury’s. I remember seeing Levi when he appeared on Dragons Den to try and get the investment he needed to take his business to the next level and start mass producing his sauce. Until then he had been making the sauce and selling it on his own website but he required further investment in order to rent a premises and machinery for mass production. It’s always nice to see the small businessman becoming successful especially in a time when many rules and regulations can make like very difficult for those to trying to start a business. It’s also good to see one of the major supermarket chains supporting a smaller supplier for a change. Levi has also released the song he sang to the dragons.