According to this article makeup for men is becoming more popular with Superdrug stocking a new range of makeup for men called Taxi Man. The makeup is aimed at men who want to enhance their features. It will include eyeliner for men which is thicker than normal eyeliner to make it easier for men to grip. Later this summer the range will also include a concealer and a lip balm. I wonder how popular it will be, I can't see my husband liking the idea very much.