I find it irritating when watching TV that the adverts are always much louder than the program you are watching. I was relieved to see that the Advertising Standards Authority has now drawn up some new rules to help combat this problem. The rules will mean that advertisements will have to be a consistent loudness to the TV programs and advertisers that breach these rules will face a fine. The new rules come into force on the July 7. Hopefully this could mean the end to constantly adjusting the volume because of loud irritating adverts.
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Disclaimer The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.