This article suggests that almost an eighth of the customers who order cod and chips from the chip shop actually end up eating haddock without realising it. Whilst haddock is equally tasty the one big difference is the price with cod costing around £16.17 per kg and haddock £11.63 per kg. An investigation conducted by the Food Standards Agency found that haddock was substituted in place of cod at around 12 per cent of chip shops, 10 per cent of pubs and 9 per cent of restaurants and that it was more common when cod prices were high. Whilst most people would find it hard to tell the difference between the two fish especially once they have been breaded or battered it seems wrong deliberately mislead customers, if you pay for cod then you should get cod.
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