I remember commenting on an article last year that criticised the amount of packaging on Easter eggs. The article pointed out that some Easter eggs contain as much as 52% packaging which is not only poor value for money but also bad for the environment. With Easter eggs once again filling the supermarket shelves I came across this article that suggests some companies are now trying to cut down on the packaging used. Cadbury in particular are trying hard to cut the amount of packaging it used in a bid to become more eco-friendly. They have launched a new range of eggs that come wrapped in foil without a cardboard box. This means that it uses 75% less plastic and 65% less cardboard. The move is part of the firm’s effort to reduce its environmental footprint and Cadbury’s claims it will save more than 2,000 trees as a result. I would certainly purchase the version with no box, all I’m really interested in is the chocolate inside.