According to this article advertisers have developed adverts that can be watched at up to 12 times the normal speed and so can be watched by those people who use services such as Sky+. Apparently advertisers are becoming concerned that their commercials are being missed due to people fast forwarding them and so have developed the new ads. These feature lingering shots of brands and logos and are designed to be viewed at higher speeds. Personally I always watch programmes from the planner and forward through the adverts so it will be interesting to see when these new ads start appearing.
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