Have you ever been at the train station and noticed people apparently dancing randomly. Well they could just be crazy but the chances are that they are at a mobile clubbing event. Basically people are notified on the internet when an event is going to be held. All they then have to do is turn up at the designated time and place with their ipod and choose a song to dance to. The same company also runs a pillow fight club which works along the same concept. You just need to turn up at the venue with a pillow in your hand ready to fight at the allotted time.
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my employer's view in anyway.