Sainsbury’s will be the first of the major supermarkets to scrap cereal boxes on its own brands. The supermarket will stop using cereal boxes and will instead use recyclable plastic bags. Sainsbury’s have already started selling milk in polythene bags in an attempt to cut down on packaging. Scrapping cereal boxes should mean that they cut down on packaging by a third. They have already started stocking basics Rice Pops in the new packaging and eventually hope to scrap boxes for all of their own brand cereals. They have also reduced packaging on soft fruit by replacing the plastic punnet with a lid with a heat seal wrap and are looking at reducing packaging on meat.