# Monday, 29 August 2011

I am a fan of wine boxes for everyday drinking and cooking so was interested to see that they have got smaller. The normal sized 3 litre box has reduced to a slightly smaller 2.25 litres. It seems with the price of wine boxes having gone up they have become less popular and fewer people are choosing to buy them. The boxes then have been downsized with a smaller price tag of around the £11.39 mark rather than the previous price more than £15. Sainsbury’s who have made the change have said it has resulted in an increase in sales of more than 5%. Personally it has been a while since I brought wine as I am currently unable to drink so have not noticed the change. I do tend to buy more premium boxed wine, however, paying in region of £20 to £25 a box. I wonder whether these have also been downsized or if it is just a change to the Sainsbury’s brand?

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