Karen's Blog - Campbell’s Condensed Soup Gets the Can

Monday, October 08, 2007

Campbell’s condensed soup, famous for its red and white label is to be rebranded. It will now be called Batchelors condensed soup and will carry the slogan “Formerly Campbell’s. Same great taste.” The soup has to be rebranded due to the fact that the brand name expires in 2008. When Premier foods brought the Campbell Soup Company, they did not purchase the brand as well. The recipe of the soup will remain unchanged. The Campbell Soup Company will still produce Campbell’s Condensed Soup but are not allowed to sell the brand in the UK for another five years.

posted on Monday, October 08, 2007 5:33:17 PM (GMT Standard Time, UTC+00:00)

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