Experts have found that that wine drinkers lifestyles can be generalised according to their preferred wine colour. They studied the social habits of wine drinkers and found that those who drink red are more likely to have a degree, be married and drink more frequently. White wine drinkers on the other hand were home-lovers who enjoy a holiday in the UK and are content with their position on the career ladder.
The study looked at 2,000 adults comparing their earning, career prospects and personal attributes. More than half of red wine drinkers were university graduates and typically earn between £40-£45,000 a year. Only a quarter of these, however, were happy at work and 65% were wanting to scale higher up the career ladder. In comparison white wine drinkers earn around £25-£30,000 a year with only 43% having attended university. Despite 81% of this admitting they were near the top of their career, only 42% were ambitious and wanting to achieve further.
Red wine drinkers were more likely to be happily married whilst white wine drinkers in contrast were more likely to be single with 85% saying they were not looking for a relationship. Red wine drinkers were more likely to holiday overseas with white wine drinkers choosing to holiday within the UK. Personality wise red wine drinkers see themselves as confident, relaxed, strong and intelligent whilst white wine drinkers describe themselves as practical, bright, shy, quiet and reserved.